Jose Carlos Beltran Aispuro


Culiacan, Mexico

What is your position in the company?

Latin America Commercial Manager

How would you describe your job to someone that doesn’t know the business?

I’m responsible for leading my sales team (Antonio, Roberto, Esteban, Luis Diego and Philippe) to promote and sell Macroplastics’ portfolio. To find new commercial opportunities in Latin America.

What do you enjoy most about your job?

The best part is when I see a happy customer saving money and time by using our products, having better fruit quality or reducing labor.

Is there anything exciting that you are currently working on?

We are working on a good opportunity to help farms in LATAM to send their fruit to Europe in a new and better way, by using the Hybrid 1012FV as reusable packaging, they not only save money but also they reduce the waste by using a reusable packaging. If this is widely adopted, it can contribute very positively to the environment worldwide.

What was your first job?

I started 20 years ago in an Israeli company (Netafim) as irrigation designer, hydraulic and calculation was my first job experience.

What was the best concert you ever attended?

One of the best was many years ago, I went to see a Mexican rock band called Caifanes, maybe I remember it as a great concert because I went with 2 of my best friend and had a blast.

What’s your ideal day off like?

Wake up late (having 4 kids this is not easy), have breakfast and coffee with my wife and maybe go with my family to the beach.

Are you involved in any nonprofits or community activities that you enjoy?

Every  year, me and my family are involved in a church program that helps poor communities to improve their life.

If you had to eat one meal every day for the rest of your life, what would it be?

Tacos of course!! (but Mexican tacos , not taco bell)

Do you have a favorite sport or team?

I like to watch basketball with my son, lakers is my team and also I like American football, Minnesota Vikings is my team.

If you were stuck on an island, who’s the one person you’d chose to help you survive?

I don’t know, Elon Musk maybe, jajajja.